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《淮北礦工報》2月28日一版:華塑股份以品牌建設引領高質量發展

  • 349
  • 2
  • 2019-02-27
  • 華塑股份



品牌建設無小事  層層推進出實效

華塑股份以品牌建設引領高質量發展



■截至 2019年 1月底,華塑股份已成功注冊包括“高塘湖”“塑園”“塑元”“淮滁”等在內的8個商標。另外,“塑元”(石灰)商標已進入初審公告階段,預計二季度注冊成功。

本報訊 “一個商標從最初構思到征集創意,再到設計、申報,直至完成,整個流程走下來,起碼要8個月時間。每個過程都要銜接好,確保不耽誤一點時間。”2月25日,談到今年元宵節前夕才正式申請注冊成功的“淮滁”商標,華塑股份品牌辦公室的盛海森感慨良多。

“‘淮滁’商標的成功注冊意義重大,標志著是華塑股份主營產品PVC(聚氯乙烯)有了自己的第一批商標。當時為了‘雙保險’,我們還一并申報了另一個商標‘醉翁亭’。”盛海森談到了申報過程中的意外之喜,“國家知識產權局期間回復說可能只能通過一個。針對這種情況,我們進一步完善申報材料并積極對接,最終兩個商標都獲得通過,可喜可賀!”截至2019年1月底,該公司已成功注冊包括“高塘湖”“塑園”“塑元”“淮滁”等在內的8個商標。另外,“塑元”(石灰)商標已進入初審公告階段,預計二季度注冊成功。

 “如果說產品是華塑股份的 ‘拳頭’,就需要借助商標的力量打出漂亮的‘組合拳’。沒有商標的產品缺乏‘靈氣’,產品加商標,才是走真正的品牌戰略之路。”盛海森介紹了實施品牌戰略的重大意義,有助于培育、鞏固、提升一批成長性好、高附加值、高技術含量、具有自主知識產權的品牌產品,有利于增強市場占有率和行業話語權;同時有利于調整產品產業結構,推進產品、產業、技術轉型升級,體制、機制、管理創新改革;有利于生產要素合理配置,提高全要素生產率,提升產品品質,擴大企業知名度、美譽度和綜合競爭力。一言以蔽之,“中華第一塑”宏偉目標的實現,離不開品牌建設的層層推進。2019年淮北礦業集團要干成的“八件大事”之一是 “培育10個黨建品牌,2至3個省級名牌產品或注冊商標。”僅一季度,商標注冊任務已完成,華塑股份為淮北礦業集團完成全年重點工作作出了積極的貢獻。近年來,華塑股份不斷加大品牌培育力度,成立了品牌辦公室,制定了品牌建設有關文件及品牌建設工作任務分解表,修訂完善了質量風險識別,審核通過了新版質量管理體系換證認證,完成了燒堿、水泥、PVC等產品商標的注冊,不斷擴大品牌產品影響,提高消費者認知度,形成了品牌效應,拓展了品牌產品的銷售空間,引領企業向高質量發展邁進。

(本報記者 楊栗根)




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